Viva Detergent, the leading home cleaning brand under Aspira Nigeria Limited, has announced an exciting new partnership with celebrated African fashion designer Ruth Erikan James, known as Veekee James.
This collaboration marks a significant milestone for both brands, aligning Viva’s commitment to quality cleaning with Veekee’s renowned craftsmanship in fashion.
Veekee James is widely recognised for her innovative designs and exceptional talent, which have made her a standout figure in the African fashion industry. This partnership goes beyond mere endorsement; it reflects a shared vision that celebrates resilience, style, and excellence. The tagline “Designed by Veekee James, Maintained by Viva” embodies the synergy between fashion and fabric care, emphasizing the importance of preserving the beauty of clothing.
Chief marketing officer at Aspira Nigeria Limited, Santhosh Kumar Nair, in a press statement made available to ThePaan, said: “We are proud to welcome Veekee James to the Viva family. Her journey resonates deeply with our brand values, and we believe her story of perseverance will inspire countless Nigerians who rely on Viva for their everyday cleaning needs.”
Veekee’s rise to prominence is a testament to her hard work and dedication. She represents a new generation of creators who prioritize creativity and integrity, qualities that align seamlessly with Viva’s mission of providing superior cleaning solutions.
Head of advertising at Aspira Nigeria Limited, Lynda Aguocha, added, “At Aspira, we champion individuals who exemplify resilience and creativity. Veekee embodies these values and brings to life our commitment to quality and care. Together, we aim to highlight the power of authenticity and the importance of fabric care in preserving beauty.”
With over 15 years of experience in delivering top-tier household cleaning and personal care products, Aspira Nigeria Limited continues to inspire society through visionary partnerships. The collaboration with Veekee James underscores the brand’s dedication to enhancing Nigerian lives with products that offer exceptional care and reliability.
This partnership promises to deliver exciting initiatives that will not only promote Viva Detergent but also celebrate the artistry of fashion and the importance of maintaining its beauty. As the collaboration unfolds, both Veekee James and Viva Detergent aim to inspire and empower consumers with a shared message of quality and authenticity.
