Chivas Regal, the renowned Scotch whisky brand, has unveiled its transformative “I Rise, We Rise” campaign, celebrating the power of collaboration and creativity. This campaign highlights Chivas Regal’s dedication to supporting the journey of talented individuals and positioning itself as the brand that embodies the spirit of collective success.
At the forefront of this groundbreaking initiative is Nigerian artist BNXN, formerly known as Buju. Known for his distinctive voice and dynamic performances, BNXN represents resilience and the ability to rise above challenges. His journey from emerging talent to global sensation aligns perfectly with Chivas Regal’s philosophy of shared success.
Joining BNXN in this visionary endeavor are his longtime collaborators, TG Omori and Sore Adebisi. TG Omori, one of Nigeria’s leading music video directors, brings his expertise and experience to the campaign. His innovative visual storytelling has set new industry standards, capturing the essence of BNXN’s music and amplifying its impact.
Sore Adebisi, Creative Director, Entrepreneur, and Co-founder of @headsbybnxn, has played a crucial role in shaping BNXN’s unique brand and visual identity. His creative direction adds depth and authenticity to the campaign, emphasizing the transformative power of mentorship in the creative industry.
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The “I Rise, We Rise” campaign is a testament to the collective journey of creativity, focusing on community, mentorship, and the shared determination to overcome obstacles. BNXN will lead a series of insightful discussions alongside TG Omori and Sore Adebisi, exploring the challenges and opportunities for the next generation of creatives.
These three episodes will delve into their collaborative process, providing invaluable insights and inspiration for aspiring talents. Additionally, they will discuss the future of the creative industry, highlighting emerging trends and innovations that will shape the next wave of artistic expression.
