MultiChoice’s DStv has announced that it will be removing the PBS Kids channel from its lineup at the end of August 2024. This decision marks the 12th channel removed from the satellite TV provider’s catalogue this year, raising questions and concerns among subscribers.
PBS Kids, located on channel 313, has been a staple for young viewers aged two to eight since its launch on DStv in May 2019. Initially introduced as a pop-up channel, it quickly became a permanent fixture due to its popularity. Despite this, MultiChoice has decided to pull the plug on PBS Kids without providing specific reasons for the move.
“Dear viewers, please note that PBS Kids is closing on 31 August 2024. Thank you for watching,” read an on-screen message to DStv subscribers. While MultiChoice confirmed the removal, it did not explain why PBS Kids and other channels were being cut.
MultiChoice’s official statement read: “MultiChoice regularly reviews its channel line-up to ensure we offer customers the best in local and international content. As part of this ongoing process, PBS Kids will no longer be available on GOtv channel 65 and DStv channel 313 effective 31 August 2024.”
PBS Kids is not the only channel to face the axe this year. DStv has also removed notable channels such as 1Magic, ME, WildEarth, GinX, and Africa Magic Urban. The 1Magic and ME channels were replaced with the 1Max channel, which showcases a collection of Showmax streaming content.
The removal of channels raises questions about MultiChoice’s strategy. Are these decisions purely financial, or is there a deeper strategic shift happening within the company? The absence of clear communication from MultiChoice leaves room for speculation.
The removal of PBS Kids could impact families who rely on the channel for safe and educational content for their children. However, MultiChoice reassures subscribers that there are still plenty of options for young viewers.
“All DStv subscribers have access to the DStv Stream app, which has a wide selection of movies and series for kids the company stated. In addition, depending on their subscription tier, customers can access MultiChoice’s streaming service, Showmax, either for free or at a discounted rate.
MultiChoice also emphasized the availability of parental controls on DStv Stream and Showmax, allowing parents to manage their children’s viewing habits more effectively.
The removal of WildEarth, a locally-produced game drive live stream channel, from DStv’s lineup has also sparked controversy. WildEarth attributes its departure to a lack of support from MultiChoice. According to André Crawford-Brunt, WildEarth’s chair, the channel is crucial for education, conservation, and tourism. However, he claims that broadcasting on DStv without compensation is unsustainable.
“We have been begging MultiChoice for over a year to support us,” said Crawford-Brunt. “We have made the case that not paying us anything for our content is unsustainable for us — although great for them.”
MultiChoice responded by stating that it had an agreement with WildEarth to distribute its content and provide guidance but accused WildEarth of trying to pressure the company publicly for financial support.
“While we respect WildEarth’s decision regarding platform availability, it is disappointing that WildEarth is seeking to publicly pressure MultiChoice into providing additional commercial support,” said a MultiChoice representative.
The removal of PBS Kids and other channels highlights a broader shift in DStv’s strategy. While MultiChoice continues to offer a range of content options, the lack of transparency regarding these changes leaves subscribers with questions. As the media landscape evolves, it will be interesting to see how MultiChoice adapts to meet the needs and expectations of its diverse audience.
