Nosiru Sonoiki, the Chief Operating Officer of Paybox360, is making waves as a key figure in empowering small and medium-sized businesses (SMBs) across Nigeria. Through his leadership and innovative solutions, Nosiru is helping businesses overcome challenges and grow in ways that positively impact the Nigerian economy.
For more than five years, Nosiru has played an active role in providing tools and strategies that make it easier for SMBs to thrive. Whether it’s through financial management, human resources, sales improvement, or making payments easier, he has created practical solutions to help businesses develop and expand. Additionally, his work extends to areas like workforce insurance, giving small businesses the support they need to operate smoothly and sustainably.
Recently, Nosiru was accepted into the Harvard Business Review (HBR) Advisory Council, a global online research community. This membership allows him to collaborate with business experts worldwide, sharing insights on emerging business trends, challenges, and opportunities. His participation in HBR’s research will enable him to further shape the future of SMB growth in Nigeria.
As the COO of Liberty Assured Group—a conglomerate that includes Paybox360, LibertyPay, getLinked, and Liberty Life—Nosiru oversees a range of services aimed at revolutionizing how SMBs operate in Nigeria and beyond. One of the standout services under his leadership is Paybox360, which has become a go-to solution for Nigerian businesses looking to manage their operations more effectively. With features that help businesses with inventory control, spending management, and HR tasks, Paybox360 has already onboarded over 100 merchants within the first quarter of the year, proving its value in the market.
Paybox360’s growth plan includes expanding internationally, and with Nosiru at the helm, it is well-positioned to become a global leader in business management solutions. The company’s approach to solving real-world business challenges through innovative technology ensures its continued success and relevance, both in Nigeria and worldwide.
LibertyPay, another key service under Nosiru’s management, is helping to bridge the gap in digital payments. By addressing the challenges of unreliable internet access and electricity, LibertyPay has created a payment platform that serves businesses in even the most remote areas. Over the past two years, LibertyPay has facilitated transactions worth more than N3 billion, offering financial freedom and bridging the digital divide for businesses and individuals alike.
In addition to his work with Paybox360 and LibertyPay, Nosiru is also behind getLinked.ai, Nigeria’s first artificial intelligence-powered platform that supports tech startups. This platform helps entrepreneurs develop their ideas and grow their businesses, offering a unique opportunity for Nigerian tech innovators to gain global recognition.
Nosiru’s contributions extend beyond business growth—he is also focused on improving the health and well-being of Nigerian workers through Liberty Life. Liberty Life provides microinsurance plans tailored to the needs of the informal workforce. With simple, USSD-based enrollment, Liberty Life ensures that even those traditionally excluded from the insurance sector can access affordable health coverage.
Nosiru’s passion for supporting Nigerian businesses is clear. His background in business management, with degrees from the University of Lagos, and his role as a husband and father, adds to his dedication to improving the business landscape in Nigeria. Through his leadership at Paybox360 and Liberty Assured Group, Nosiru Sonoiki is undoubtedly shaping a brighter future for SMBs in Nigeria and beyond.
