The Nigerian federal government is strategically positioning the nation’s carnival industry to capitalize on the burgeoning global carnival market, which is estimated to be worth $5 billion.
Vice-President Kashim Shettima made this announcement during a meeting with a delegation from the Abuja International Carnival at the Presidential Villa on Wednesday.
He emphasized that the carnival industry not only serves to promote Nigeria’s rich cultural heritage but also possesses significant potential to foster national unity, cohesion, and youth empowerment.
Shettima highlighted the immense possibilities presented by the global carnival market, stating, “The estimated value of the global carnival market is $5 billion. This reflects its potential to contribute to our economic growth agenda. Beyond just showcasing our cultural heritage, it plays a vital role in driving national unity and cohesion, and we must also consider its capacity for economic value addition.”
The Vice-President assured the delegation of the support from President Bola Tinubu’s administration for youth ventures within the creative industry. He pointed out the success of renowned carnival events worldwide, such as the Rio de Janeiro Carnival, which attracts approximately 200 million visitors each year. He also referenced the Calabar Carnival, noting its deep connection with the cultural heritage of the Efik/Ibibio people.
“The Abuja Carnival was once a grander event. I encourage you to expedite all efforts to host this event,” urged VP Shettima to the Abuja International Carnival delegation.
Additionally, he brought attention to the government’s Investment in Digital and Creative Enterprises (iDICE) project, a $618 million initiative aimed at bolstering the digital and creative industries, including the carnival sector.
Earlier in the meeting, Kehinde Adegbite, the chief executive officer of the Abuja International Carnival, expressed gratitude for the Vice-President’s backing. He detailed plans to collaborate with the Ministry of Art, Culture, and the Creative Economy to revitalize the carnival.
“We have engaged with the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, who is driven by creativity, and we agreed on a partnership with the ministry for this project. The carnival not only fosters unity, but it also empowers the youth and aids in talent discovery,” he stated.
