Rite Foods Limited, a leading Nigerian brand in the food and beverage sector, sponsored the 2024 Test Festival (Test Fest), through its popular Bigi Carbonated Soft Drink brand. The event, themed “Making Quality Tech’s Universal Language,” was organized by The Bug Detective and aimed at young Nigerian tech professionals like software developers, quality assurance testers, and engineers.
Held at the Charis Centre in Oregun, Lagos, on September 7, 2024, Test Fest provided a platform for aspiring software developers, testers, and engineers to connect, learn, and develop their skills. The festival brought together professionals from Nigeria’s growing tech ecosystem, offering them an opportunity to network and enhance their expertise in software development and quality assurance.
Bigi played a key role at the event by offering its 13 exciting flavors of soft drinks to keep the participants refreshed throughout the day. This gesture aligned with Bigi’s current campaign, “Explore Your Flavours,” which encourages consumers to try out different flavors just as tech professionals were encouraged to explore their full potential and skills at the festival.
Bigi’s contribution went beyond beverages. The brand also provided Bigi Premium Drinking Water to help participants stay hydrated and energized as they engaged in the event’s activities. Additionally, Bigi Beef and Rite Spicy Beef sausage rolls were available, giving attendees the necessary fuel to power through the day. This support demonstrated Bigi’s commitment to empowering young professionals by providing snacks that keep them energized as they work hard and pursue their goals.
Ms. Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited, emphasized the company’s commitment to quality. She noted that Rite Foods’ state-of-the-art factory in Ososa, Ogun State, ensures that all its products meet high-quality standards. According to Aransiola, Bigi serves as a reliable partner for tech professionals, offering them the refreshment they need to stay focused and energized while working. “Bigi is all about supporting those who push boundaries and ensuring they have what they need to keep going,” she said.
Ms. Abiola Rasaq, Founder of The Bug Detective, the organizer of the Test Festival, explained that the event, which began in 2023, is an annual platform for software quality assurance engineers, testers, developers, and data analysts in the tech industry. The goal is to promote the importance of quality in the tech field. According to Rasaq, the festival encourages professionals to think of quality first in everything they do.
Rasaq also praised Bigi for its vital role in making Test Fest 2024 a success. She mentioned that without Bigi’s support, the event would not have been as vibrant. She expressed gratitude for the drinks, water, sausage rolls, and other refreshments provided by Bigi, saying they contributed to the event’s success.
Bigi’s dedication to supporting young talents and initiatives like Test Fest has earned the brand several accolades, including the Most Innovative Carbonated Soft Drink Brand of the Year 2023 and Best Value for Money Carbonated Drink Brand for Bigi Cola.
Bigi’s sponsorship of Test Fest 2024 highlights the brand’s commitment to youth empowerment and quality. By supporting tech professionals and providing them with the energy they need to succeed, Bigi continues to position itself as a brand that champions ambition and innovation.
