In a bold move to celebrate the release of its latest Galaxy Z Fold 6 and Galaxy Z Flip 6 smartphones, Samsung has transformed the streets of London into a whimsical “Fold Town.” The tech giant has partnered with local artists to create a series of eye-catching installations that showcase the foldable capabilities of its new devices.
The centerpiece of this innovative campaign is a larger-than-life folded bus sculpture, measuring an impressive 6 meters by 6.2 meters, with its rear sitting 6 meters off the ground. Created by artist Caspar Philips using recycled materials from real London buses, this art piece is a testament to the ingenuity and creativity that Samsung aims to inspire with its foldable technology.
But the folded bus is not the only attraction in Fold Town. Samsung has also installed a series of other folded art pieces throughout the Old Street area, including a bench, a red telephone box, and a towering lamppost that folds at nearly three meters tall. These additional installations, designed by Jem Hughes, add to the playful and imaginative atmosphere of the campaign.
To further immerse visitors in the world of Samsung’s foldable devices, the company has even partnered with Transport for London (TfL) to temporarily rename the Old Street Tube station as “Fold Street.” This move echoes Samsung’s earlier collaboration with TfL earlier this year, when they redesigned the Tube map to promote the Circle to Search feature on their devices.
“Welcome to Fold Town!” exclaimed Annika Bizon, Director of Marketing at Samsung. “To celebrate the arrival of the new Galaxy Z series, we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street.”
The Fold Town art installation is set to remain in place until July 27, giving Londoners and visitors alike ample time to experience the magic of Samsung’s foldable technology in a unique and engaging way.
The launch of the Galaxy Z Fold 6 and Galaxy Z Flip 6 comes at a crucial time for Samsung, as the company seeks to solidify its position in the growing foldable smartphone market. With the Fold 6 starting at £1,799 and the Flip 6 at £1,049, these devices are aimed at tech-savvy consumers who demand the latest innovations in mobile technology.
But Samsung’s Fold Town campaign is more than just a promotional stunt. It represents the company’s commitment to pushing the boundaries of what is possible with foldable devices. By collaborating with local artists and engaging with the community, Samsung is demonstrating the potential for its technology to inspire creativity and imagination.
As the world continues to embrace the era of mobile AI, Samsung’s Galaxy Z series stands out as a shining example of how innovation can transform the way we interact with our devices. With the Fold 6 and Flip 6, users can experience the power of foldable technology in a sleek and durable package, complete with advanced AI features that enhance productivity and creativity.
Samsung’s Fold Town campaign is a bold and imaginative way to celebrate the launch of its latest Galaxy Z series devices. By transforming the streets of London into a whimsical playground of folded art, the company is not only promoting its products but also inspiring a sense of wonder and creativity in everyone who experiences it.
As the foldable smartphone market continues to evolve, Samsung’s commitment to innovation and community engagement will undoubtedly play a key role in shaping the future of mobile technology.
