The highly anticipated second edition of the SME Scale-Up Workshop is back. With a renewed focus on driving economic growth and addressing unemployment challenges in Nigeria, SME Scale-Up 2.0 is set to help small business owners and budding entrepreneurs achieve remarkable growth through intensive capacity-building sessions, strategic mentorship, and networking opportunities.
SME Scale-Up 2.0 collaborates with industry leaders, notably the foremost beverage brand in Nigeria, Seven-Up Bottling Company (SBC), Zenith Bank, and UNIDO, to present a comprehensive four-day module cohort themed “From Seedling to Sequoia.” The workshop has been designed to cover the scope of effective marketing, financial management, strategic planning, and more at a rate of ₦150,000 per module. Each participant will be exposed to Case studies, real life examples, Coaching and mentoring in all the modules.
In foresight, Ziad Maalouf, Managing Director at Seven-up Bottling Company expressed his excitement for the soon-to-be beneficiaries of this initiative. He said:
“Capitalism is a major driver of innovation, wealth, and prosperity in our society, so the importance of investing in the unique ideas of SME business owners cannot be overstated. We are thrilled to give these businesses the much-needed head start.”
Speaking more about how SME Scale-Up will reward the attendees, Maalouf applauded the contribution of SBC, Zenith Bank Plc, and Development Bank of Nigeria (DBN) to make support facilities available to participants with scalable business ideas.
The joint incentive effort is to encourage business owners to develop innovative ideas as they participate in the Scale-Up workshop. This will boost and help them kickstart the proposed business ideas; putting the lessons from the Scale-Up modules to immediate productive use.
Furthermore, this partnership between SevenUp Bottling Company, Zenith Bank Plc, and UNIDO is a testament to collaborative progress and will create ripples– contributing immensely to the Nigerian economy.
Segun Ogunleye, General Manager of Marketing at Seven-Up Bottling Company spoke more about the strategic collaboration and its impact on the success of the initiative. In his words:
“The partnership underscores our collective commitment to empowering SMEs and driving economic growth in Nigeria. Through this initiative, we aim to provide tangible support to entrepreneurs, offering opportunities for growth and innovation and ultimately contributing to the prosperity of our nation.”
Segun also encouraged business minds who are interested in the workshop to be a part of all four sessions, highlighting the immense benefits as they will be exposed to simulating practical examples, real-life scenarios, and hands-on mentorship.
The first class starts on May 18th, 2024, and the second one is scheduled to begin two weeks later, June 1st, 2024.
